Yelp has recently enhanced its app with a series of AI-driven features aimed at improving user experience and providing valuable tools for business owners. These updates are designed to streamline interactions between consumers and businesses through more intelligent and personalised engagements.
One of the key new features is the AI assistant integrated into Yelp’s iOS app. This chatbot, leveraging OpenAI’s language models, is tailored to assist users in defining their needs and matching them with suitable professionals or services. This feature is expected to expand to Android users and will include additional tools such as project suggestions and personalised checklists to further aid in user decision-making​.
Furthermore, Yelp has introduced AI-generated summaries for restaurants and other businesses, which are crafted to help users quickly identify ideal service providers. These summaries are a part of a broader update that also includes AI-powered smart budgets for advertisers on Yelp, providing them with optimised spending recommendations and valuable market insights​.
The new updates also expand Yelp’s existing features to enhance user engagement. For instance, the platform has upgraded its Recognitions feature, which now awards digital trophies to users who frequently review similar types of businesses. This is aimed at fostering a more engaged community of reviewers​.
Yelp’s strategic integration of AI not only enhances user and business owner experience but also positions the platform at the forefront of the evolving digital landscape where AI plays a pivotal role in shaping online interactions. These innovations underscore Yelp’s commitment to leveraging advanced technology to facilitate more effective and satisfying connections within its network.